Economics allows us to quantify the benefits nature provides people and make clear the interdependence of people and nature. In doing so, it can help us discover and create market-based solutions to conservation problems. There are myriad ways we can deploy economics: to create markets, to improve markets, to influence markets and to understand the limits of markets.

By combining economics, conservation science, and the new data streams and communication pathways enabled by technology, we can develop key insights for changing “business as usual” and develop incentives and structures that support large-scale change.

Just as the Conservancy helped create a market for private land protection through conservation easements and the acquisition of other property interests, the organization is now poised to leverage market-based approaches to solve more complex conservation problems. 

Science in Action

Terrestrial | Planning | Technology | Economics

Wildfire and Communities

How can land protection and restoration help protect communities from wildfire?

Terrestrial | Marine | Economics | Science

TNC and FEMA

How do we increase climate resilience in ways that work for people and nature?

2019 | Terrestrial | Planning | Technology | Economics | Science | Publications & Reports

Power of Place: Land Conservation and Clean Energy Pathways for California

Grace C. Wu, Emily Leslie, Douglas Allen, Oluwafemi Sawyerr, D. Richard Cameron, Erica Brand, Brian Cohen, Marcela Ochoa, Arne Olson

California has ambitious climate and energy policies that call for the development of significant amounts of new zero-carbon energy by midcentury. The Power of Place study looks at multiple pathways to meet California's clean energy demand in alignment with decarbonization goals while limiting the impacts…


2019 | Freshwater | Economics | Publications & Reports

SGMA's First Groundwater Market: An Early Case Study from Fox Canyon

Sarah Heard, E.J. Remson, Matthew Fienup, Siobhan King

In 2014, California passed the Sustainable Groundwater Management Act (SGMA) which regulates groundwater at scale for the first time, requiring the state’s largest source of stored water to be managed for long-term resilience. SGMA delegates the responsibility of achieving sustainable groundwater management by 2040 to…


2018 | Terrestrial | Economics | Science | Publications & Reports

Toward a Carbon Neutral California: Economic and Climate Benefits of Land Use Interventions

David C. Marvin, Dick Cameron, Erik Nelson, Andrew Plantinga, Justin Breck, Gokce Sencan, Michelle Passero

Ecosystems can increase carbon storage under alternative management techniques and land use patterns. But the magnitude, timing, and spatial heterogeneity is uncertain. Assessing the potential and cost of land management and conservation activities to reduce emissions or increase carbon sequestration is needed to help the…


2018 | Freshwater | Terrestrial | Planning | Economics | Science | Publications & Reports

Groundwater sustainability in the San Joaquin Valley: Multiple benefits if agricultural lands are retired and restored strategically

Rodd Kelsey, Abby Hart, H. Scott Butterfield, Dan Vink

Restoring habitat in retired farmland could reduce water demand and provide ecosystem services for farmers and local communities. In some areas of California, as a result of the Sustainable Groundwater Management Act (SGMA), it is likely that large amounts of agricultural land will need to…


2018 | Freshwater | Economics | Publications & Reports

California’s First Farmer-Led Groundwater Market

Sarah Heard, E.J. Remson, Siobhan King, Sandi Matsumoto

The Conservancy has a vested interest in preserving farms in Ventura County because they buffer important river and wetland habitat from nearby urban lands. In western Ventura County, over 70% of groundwater use is agricultural. Due to requirements of the Sustainable Groundwater Management Act (SGMA), this use will…


2017 | Freshwater | Terrestrial | Marine | Technology | Economics | Science | Publications & Reports

Dynamic conservation for migratory species

Mark D. Reynolds, Brian L. Sullivan, Eric Hallstein, Sandra Matsumoto, Steve Kelling, Matthew Merrifield, Daniel Fink, Alison Johnston, Wesley M. Hochachka, Nicholas E. Bruns, Matthew E. Reiter, Sam Veloz, Catherine Hickey, Nathan Elliott, Leslie Martin, John W. Fitzpatrick, Paul Spraycar, Gregory H. Golet, Christopher McColl, Scott A. Morrison

What if instead of buying habitat, conservationists could rent it when and where nature needs it most? The Conservancy is using predictive models of shorebird movements, data from the citizen science program eBird, and NASA satellite wetland habitat data to create a habitat marketplace of…


2017 | Freshwater | Terrestrial | Economics | Publications & Reports

Market-Based Mechanisms For Securing Environmental Water In California

Sarah Heard, Siobhan King, Eric Hallstein

California’s water supply is becoming increasingly unreliable. During dry times, consumptive use often outstrips supplies. As a result, people and nature suffer. This imbalance of supply and demand will likely grow worse if future demand for agricultural and urban water increases alongside a warming climate.…


2016 | Marine | Economics | Science | Publications & Reports

Market and design solutions to the short-term economic impacts of marine reserves

Daniel Ovando, Dawn Dougherty, Jono R. Wilson

No-take marine reserves are a management intervention that can provide long-term fishery benefits. But, impacts of reserve implementation can negatively affect fishermen profits in the short term. This study examines how to overcome the losses in profit associated with implementing reserves. The authors found that creative…


2015 | Terrestrial | Planning | Economics | Science | Publications & Reports

Integrating Land Conservation and Renewable Energy Goals in California: A Study of Costs and Impacts Using the Optimal Renewable Energy Build-Out (ORB) Model

The Nature Conservancy: Erica Brand, Laura Crane, Dick Cameron, Energy and Environmental Economics: Grace C. Wu, Nick Schlag

Integrating ecological data into long-term energy planning is critical to meet both California’s long term energy and conservation goals. This report assesses the potential trade-offs associated with renewable energy build-out by evaluating the land and water use implications and cost of a range of potential…


2013 | Marine | Economics | Publications & Reports

Fort Bragg Central Coast Risk Pool Annual Summary Report 2012

Kate Labrum, Dwayne Oberhoff

In 2011, the west coast groundfish fishery transitioned into a catch share fishery, or Individual Fishing Quota management system. Under this type of management system, the annual total allowable catch is divided into shares, or quota, and allocated to individual fishermen. This report describes a…


2006 | Freshwater | Terrestrial | Planning | Economics | Science | Publications & Reports

Assessing societal impacts when planning restoration on large alluvial rivers: A case study of the Sacramento River Project, CA

Golet G.H., M.D. Roberts , E.W. Larsen, R.A. Luster, R. Unger, G. Werner, G.G. White.

River restoration projects have the potential to influence many of the services that rivers provide to people, yet rarely is this studied in a comprehensive manner. This paper reports on a set of coordinated studies that were conducted to evaluate the effects of alternative restoration…